One of the unsettling aspects to working over the past months is that while some businesses flatline, others work flat out. For those working of us in a business consultancy, whether in the financial or marketing sector, there’s a further source of uncertainty — these fluctuations are client-led. With that…

Everyone is desperate for life to return ‘to normal’. This is particularly critical for business leaders and employers most seriously affected by the lockdown. I share that impatience! But, let’s also remember what this ‘normal’ was for all of us: a tough, boom-and-bust rollercoaster of a decade that I’ve written…

Back in early March, a friend posted an article on LinkedIn that profoundly resonated with me. With just a few words, the piece from ICF Next captured in a nutshell everything I had been feeling but hadn’t quite managed to enunciate. …

Everyone’s got a question. Nobody understands everything. If you think your website explains every possible detail about your business and its services I’ll show you someone who reads it differently. Chances are that even if you have covered all the angles, someone vital will miss the part where you explained…

I love it when a project comes out of the blue. The phone rings, someone has a fantastic idea for improving their business and wants us to be a part of it. Such a great moment. That conversation usually runs in a certain direction — plans for the coming years…

When I talk to a client about their new website, invariably there are elements of a design project which are unclear. They know what their business does and perhaps the proud history and achievements. Yet, things tend to get a little fuzzier when we discuss what they are going to…

It’s been quite a week — wrapping up one logo project, just beginning the identity for something else. It’s enjoyable work but by far the most labour-intensive that we do. When either a marketing lead or entrepreneur hire a designer, they usually expect creativity. We’re happy to oblige — it’s…

… or how to calm head while all about you lose theirs. The last decade I’ve been running my design business has felt rather like being on a rollercoaster. The financial crisis was tough, but three general elections, a referendum and the Article 50 deadline has resulted in a recurring…

Working with a new client this week, we’ve been talking extensively about the personality of their brand and its essence. What has been so interesting is that this conversation has been happening in the wake of our initial set of creative work for them. …